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get Greenie

A billboard for Boots, showing a girl in a yoga pose, with the heart logo wrapping around her body.
COMPANY
Get Greenie
position
Head of Graphic Design
DURATION
9 Months
YEAR
2020

The challenge

Convincing people specifically in the Indian market to leave their habit of getting their groceries from local vendors or getting them hand-delivered to their doorstep and adopt a new way of growing fresh produce right in their house.
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The goal

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Conclusion

This was my first exploration of a full rebrand, from creating the logo to writing the brand standards. I was engaged by needing to pull from multiple parts of my design-thinking wheelhouse like UX research, packaging design, and even social media.

Looking back on this work, I believe this rebrand was maybe too far of a jump forward. However, pushing myself to create something unexpected for greenie was a fun learning experience.

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Thank You

DRAG